By the end of this module, you'll know exactly how to maximise revenue and momentum after your webinar ends — including how to follow up, segment leads, structure replays, and squeeze an extra 5–6 figures from every campaign.
Kobe Said It Best: The Job's Not Finished
The job isn't done when the webinar ends. The job starts when the camera turns off.
If you're doing a book-a-call webinar, the end of your presentation isn't the end of the campaign — it's the signal to begin Phase 2: the follow-up.
And if you do this right, your biggest payday won't come from the people who self-book during the webinar. It'll come from those you follow up with after.
The majority of your revenue is waiting on the other side of a strong follow-up system.
Let's show you exactly how we do it.
Step 1: Segment Every Lead
Once the webinar ends, immediately export the data.
If you're using WebinarJam (which we recommend), pull the full attendee report:
Who showed up
Who left before the pitch
Who stayed for the pitch
Who clicked your application or booking link
Who booked a call
Who didn't attend at all
Use tools like Zapier, Typeform, and GHL to map these into CRM pipelines like:
Booked call ✅
Applied but didn't book
Watched pitch, didn't apply
Left before pitch
No-show / Didn't attend
The more granular your segmentation, the sharper your follow-up.
Step 2: Work Backwards From Warmest to Coldest
Here's the follow-up order we recommend to every client:
People Who Booked Calls
For those who booked calls:
- Verify they're qualified
- Make a group chat with setter, lead, and closer
- Make sure they show up and are pre-framed
These are your hottest leads who have already taken action. Ensure they're properly qualified and prepared for the sales conversation.
People Who Applied But Didn't Book
Applied But Didn't Book
Could be calendar issues or hesitation
Don't assume they're not interested — they just need a nudge
Applied But Didn't Qualify
Don't trust form data blindly — people lie
Audit manually and call up potential sleepers
People Who Watched the Pitch But Didn't Apply
This group is your hidden goldmine
These leads watched your entire presentation, including the pitch, but didn't take the next step to apply.
- Follow up and dig into objections
- Address their specific concerns
- Provide additional value to build trust
- Make a clear call to action
People Who Left Before the Pitch or Didn't Attend
Offer a gated replay
Don't just send the raw video - make it valuable and controlled
Use SMS/email to confirm
Ask if they want access to the replay and follow up accordingly
Schedule follow-up
Create a systematic approach to reconnect with these cooler leads
Step 3: Run a Replay Funnel (But Do It Right)
If someone didn't attend, don't just send them the raw replay.
Rule of thumb: if it's free, they'll skip it.
Here's how to do it:
Upload the video
Use Wistia or Vimeo for professional hosting
Disable controls
No skipping allowed - ensures they watch the full content
Gate the replay
Use a paywall or opt-in form (£1–£7 works well)
Add urgency
Make the replay disappear after 72 hours
Why Gated Replays Work
Forces Attention
Increases conversions by ensuring viewers watch the entire presentation
Adds Micro-Commitment
Increases show rate by creating investment in the content
Trains Purchase Behaviour
Increases trust by establishing value exchange
Then? Follow up with replay viewers the same way you would with attendees.
Step 4: Launch Your Post-Webinar Follow-Up Machine
This is non-negotiable.
Your closers, appointment setters, or YOU — must follow up daily for 14 days.
These are HOT leads.
They watched you for 60–90 minutes. They're primed. They're ready.
Calls
Direct personal contact
SMS
Quick reminders and updates
Detailed follow-up content
DM
Personal social media outreach
Your Follow-Up Content Should:
Address common objections (time, money, risk)
Share case studies and success stories
Include urgency (bonus expiring, final spots, price increase)
Invite to book if they're serious
We often create 7–10 day email/SMS flows across different segments:
- Attended but didn't apply → objection-handling + value
- Applied but didn't book → CTA + urgency
- No-show → replay invite + urgency
But nothing beats human follow-up. Always prioritise dials > emails.
Optional: Turn the Webinar Into a Lead Magnet
You now have a high-leverage sales asset.
Here's what to do with it:
Upload to YouTube
14 days after the event
Record Custom Intro
Frame the value proposition
Use as Evergreen Content
- Story CTAs
- Ad campaigns
- Newsletter signups
We've had clients who did £30K+ from just the YouTube upload.
Or use the replay as an opt-in funnel:
Watch now → opt-in → lead magnet → nurture
The key: make it feel like a private event, even on evergreen.
Recap — The Post-Webinar Money Machine
If you only remember one thing:
Most of your money is made after the webinar.
Here's the full system:
Export and segment your leads immediately
Follow up in order of warmth
booked → applied → watched → left → no-show
Gate the replay
micro-pay or opt-in, no skipping
Follow up relentlessly
for 14 days across all channels
Leverage the webinar recording
for long-tail revenue
Want us to build and run this whole thing for you? Book a call. We'll show you how we use this system to add £30K–£50K in 90 days.
Let's keep building.
Post-Webinar Secrets — How to 2x Revenue After the Event